eyefortravel.com
Lonely Planet partners with Optus Mobile to provide content for mobile phone users.
Optus Mobile customers will be able to "to download Lonely Planet CityPicks travel guides to their java-enabled mobile phones via the Optus Zoo mobile content portal."
CityPicks launched in Europe where they have been very popular.
Jeff Trounce, Business Development Manager at Lonely Planet said “Australia, through our relationship with Optus, is the first market outside Europe to be able to access the city guides. We know from the European experience that people often download guides to their dream destinations, even if they are not travelling immediately."
Features of citypicks service:
"Optus Zoo subscribers can download Lonely Planet CityPicks guides from the Optus Zoo website via a PC or, if the phone is WAP enabled, download direct to their mobile phone. Once the CityPicks guide is downloaded to a phone customers can access it anywhere in the world regardless of network coverage. Customers can also download Lonely Planet CityPicks while overseas if their phone is activated for international roaming."
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