biz.yahoo.com: "SideStep, Inc. the traveler's search engine, today announced marketing partnerships with six international airlines, including Lufthansa, Air France, Cathay Pacific, Qantas, Aer Lingus and Air New Zealand. SideStep will use a broad suite of marketing programs to drive consumers directly to the carriers' Web sites to book their travel.
Key campaign elements will include:
-- Targeted advertising -- SideStep will feature geographically targeted offers within search results on both the SideStep.com Web site and the SideStep toolbar
-- Featured specials -- SideStep will detail partners' best deals on SideStep.com's TravelFinds tab (www.sidestep.com/travelfinds), which showcases notable travel bargains
-- Email marketing -- SideStep will highlight additional travel values from the carriers via its SideStep TravelFinds email newsletters"
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