DMNews.com | News | Article: Report by "Mickey Alam Khan Senior Editor"
"About 8.1 million subscribers nationwide have signed on to receive Travelzoo's most popular product, the weekly Top 20 e-mail newsletter listing what the company considers to be the 20 best travel deals that week on the Internet. This milestone, representing 31 percent growth from 2003 to 2004, is buttressed by two more. More than 175,000 deals from 300-plus companies were published as of January across the Travelzoo brand. And traffic at www.travelzoo.com that month jumped 176 percent versus the year-ago period to surpass 21 million page views...
We're different from the online agencies in that we don't sell travel, but rather act as an aggregated source of travel offer information," said Kelly Ford, vice president of marketing at Travelzoo, New York. "In fact, many of the large online agencies are our clients, which speaks to the fact that we're a complementary media outlet for them rather than a direct competitor."
Travelzoo makes money in two ways. One is paid placement on its site and e-mail products. The other is a fee charged to clients on a per-click basis for inclusion in the SuperSearch search engine, a tool that incorporates user feedback, flight schedules and other criteria to recommend relevant sites.
The company ended the fourth quarter of 2004 with more than 340 advertisers, a 42 percent increase from 240 in the year-ago period"
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