Thursday, July 22, 2004

Travel - The Most successful Online Industry (2 useful docs at Doubleclick

eyefortravel.com - Travel Distribution News, Events and Analysis: "The travel industry is considered to have the most successful performance online over any other industry. 91% of people recently surveyed by DoubleClick said that Internet has changed the way they purchase travel. (7/21/2004)

The majority of travel research and booking has shifted from traditional channels to the Internet. The convenience, speed and access to comparison pricing that the Internet affords them has won over business and leisure travellers, forcing travel-related businesses to serve their customers online or die. The Internet might be called a source of much of the travel industry�s despair, but, curiously, it also offers a possible means of managing the very crisis it has helped create.
TO READ FULL ARTICLE CLICK HERE "

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