Top 1,500 Travel Websites | Tekrati Research News
"Nielsen//NetRatings revealed the top fifteen hundred travel websites surfed in the UK in July 2004. The exhaustive ranking is included in the firm's debut Travel Sector Spotlight Report. The July 2004 research shows the three leading sites in the sector are online only brands--Multimap, Expedia and Lastminute."
Key Performance Metrics include market share, time spent online, content viewed, and rank as well as key demographic data that allows travel companies to benchmark and improve their performance. Each site analysed includes a detailed report with consumer profile of age, gender and income level supplied on a monthly basis.
David Day, Managing Director says “With over 1500 sites in this report, we are delighted to provide the UK’s most detailed and comprehensive ranking showing the performance for the fast-moving and highly competitive online travel sector. Travel companies, regardless of the size, can see how their performance compares to other players and learn from the strategies of other companies to improve performance.
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