Reuters | AOL Kayak
America Online is teaming with Kayak Software to create an online travel search site in a bid to offer consumers one-stop shopping, but some observers question whether the goal is attainable...
Jeffrey DeKorte, general manager of AOL Travel, estimated that AOL members look at three to four Web sites before making a travel purchase.
He said the new site would not affect AOL's relationship with Travelocity, which currently provides travel booking for AOL's 23 million subscribers.
Kayak's "travel search engine is not yet up to full speed and traffic is modest...Sidestep, which last month, according to Hitwise, captured 64 percent of online traffic for travel search engine sites, is the most established company in the category."
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