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Plaxo co-founders Todd Masonis and Cameron Ring explain the similarities and differences of their start-up story to that of Google and Yahoo.
"We're planning ways to monetize that don't require 20 million users [or so]," said Ring. Plaxo currently has 2 million installed users. The recent deal with Yahoo is an example. Plaxo receives a fee for each search that a Plaxo user conducts in through Yahoo.

In their very early days, their big ideas catch the eye of Michael Moritz, venture capitalist at Sequoia Capital, whose reputation is that of a VC with a knack for taking the right risks. Sequoia invests.

And, what are the next strategic initiatives after that? It seems Masonis and Ring aren't too sure, but they know one strategy they'll keep reinforcing is to stay focused."The best advice [given by Moritz] is to stick with it," said Masonis. "Stay lean and stay focused. If you try to do too many things, you'll definitely fail. We're solving one problem, and we're trying to do it well."


Sequoia Capital