iMedia Connection: Online Travel Part 3: Is Bigger Better?: "
Links to P1 & P2
There's a reason millions of people visit general travel sites -- one-stop shopping (last of three parts)...
what do the all-in-one travel sites do to encourage users to bypass the hotel and airline sites?
Sabre Holdings launched Travelocity in March 1996, and it now is the nation’s sixth largest travel agency. On an average day, the site has 13.8 million page views. Travelocity has sold more than 40 million airline tickets since launch, and booked almost $4 billion in travel in 2003. But despite all that traffic, the site still operates in the red -- although Travelocity expects to finally turn a profit later this year.
The key advantage to using a general travel site, says Susan McLaughlin, Travelocity’s vice president of marketing, is the ability to comparison-shop a multitude of air fares, hotel room rates, car rentals, cruises and vacations across a wide variety of suppliers "
REVIEW MAIN FEATURES ORBITZ & Travelocity'
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