highest ever-recorded number of visitors to UK

Full article: travmedia.com: VisitBritain today said that between February and April 2004, six million international visitors travelled to the UK, representing the highest ever-recorded number of visitors in this period. The increase has been driven by substantial growth in North America and Europe, two crucial markets for the industry

"VisitBritain today said that between February and April 2004, six million international visitors travelled to the UK, representing the highest ever-recorded number of visitors in this period."
Major multi-partner campaigns are scheduled throughout VisitBritain’s key overseas markets aimed at further raising the profile and brand of Britain to stimulate bookings. Building on the success of the 2003 ‘City Breaks’ campaign, the organisation will continue this initiative throughout Europe to capitalise on the recent growth in popularity of city break travel. ‘Good Living Britain’ targets audiences in Europe, Asia, North and South America keen to relax and re-charge their batteries. And ‘Touring Britain’, aims to encourage visitors to explore the country and experience real British life, this campaign will also entice them to travel more widely.

Examples of immediate activity planned for the summer months includes: a campaign in partnership with STA Travel in America targeting the youth market with a joint music promotion; a series of promotions at gardens centres around Germany in support of the ‘Year of Gardening’ campaign and sponsorship and branding of London black cabs in Singapore to inspire consumer enquiries.

The roll out of VisitBritain’s third generation website, www.visitbritain.com will also be an important tool for capturing visitor information and vital data on consumer trends thus further growing the organisation’s consumer database. The website will be available in 33 countries and 19 languages, including new sites in Chinese, Korean, Polish and Russian.

The figures in full are available from the VisitBritain press office. Contact details below.For further information, please contact:
Elliott Frisby, Press and PR Officer, VisitBritain on 020 8563 3035, mob: 07951 996241

VisitBritain chief executive, Tom Wright