Yahoo to test FareChase travel search service | CNET News.com:
Not much more detail:"Available to the general public on Tuesday night, the site is meant to help users find and buy flights on various airlines including America West, American Airlines, Delta Airlines and JetBlue. The site also offers hotel room and car rental bookings."
Yahoo! and the Future of Online Travel: "Yahoo's Farechase allows a person to simultaneously search 150 travel Web sites for the best airfares, hotel rates, and car rental rates. Youssef H. Squali, a Jefferies & Co. analyst, in a research note, calls the new Yahoo service a 'direct assault on pure-play travel sites.'
Yahoo!, of course, has the resources to blow Travelzoo out of the water when it comes to marketing its service. With $5.2 million in cash and $13.6 million in revenue during the first six months of the year, Travelzoo is in no position to get into an advertising spending war with Yahoo!, which had revenue of $1.6 billion last year.
Sure, the Yahoo! service also poses a threat to online travel sites such as Orbitz (ORBZ:Nasdaq - news - research), priceline.com (PCLN:Nasdaq - news - research) and InterActive's (IACI:Nasdaq - news - research) Expedia. But none of those stocks trade anywhere near the inflated valuation of Travelzoo's shares."
John Battelle urges us to consider "John Battelle's Searchblog: "Now, once again, with gusto: what do you think the state of play is between Yahoo and their current travel partner, Travelocity? Rather like Yahoo and Google before Yahoo brought search inhouse?"
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