iMedia Connection: Nielsen Reports Increased Travel Site Visits: "Nielsen//NetRatings announced that traffic to travel-related Web sites increased during the week ending September 19...
Corey Jeffery, Internet analyst, Nielsen//NetRatings says "savvy cross-channel marketing and promotional campaigns attract a lot of attention in a very short time. Capitalizing on these gains in the long term comes down to the fundamentals. In order to succeed in the 2004 holiday travel season and beyond, these companies need to stay focused on making travel planning more convenient, rewarding customers and delivering value..."
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