eyefortravel.com -
"Travelsupermarket.com, a comprehensive website in the UK offering flight information, has analysed a year’s worth of data from flights browsed and bought on Travelsupermarket.com. The data has been gathered over a 12 month period from users regularly accessing the flight search...
The data reveals that UK users spend most of their time trying to get away from the bad English weather by shopping for cheap flights to sunny destinations. Around 39% of all flight searches are to sunny European destinations, with seven of the top 10 most searched destinations in Spain.
Sean Thweny, Director of Travelsupermarket.com, says that the demand for cheap get-away deals in the sun is reflected in usage of the flight finder...
Travelsupermarket.com Fast Facts: [August 2003 – August 2004]
Total number of flight searches: 1,879, 817
Average number of flight searches per user: 2
Ratio of return flights to single flights: 15 : 1
Average duration of holiday search (length of time on holiday): 9 Days
Average flight departure time booked: (search for anytime – 84.7%) 10.30am
Average flight return time booked: (search for anytime – 87.5%) 6.30pm
Average cost of flight’s purchased - Short Haul: £130 Long Haul: £280
Top Ten Flights Browsed / Bought:
Malaga 6. Orlando
Alicante 7. Barcelona
Faro 8. Lamaca
Majorca 9. Pafos
Tenerife 10. Ibiza
Top Destination Risers: Athens
Top Destination Fallers: Lisbon"
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