Do Online Travel Sites Offer a Steal, or Just a Deal?: "43% anticipate using 3rd party websites to book hotel rooms"
A recent survey by Harris Interactive revealed that 91% of US adults polled preferred to comparison shop different hotel brands when looking to book a room.
The survey was conducted for Orbitz, which along with Expedia, Travelocity, TravelWeb, Hotels.com and others, offers consumers hotel booking as well as other travel planning functions. Although consumers overwhelmingly indicated their desire to compare prices, not all said they would do so through third-party Web sites.
A majority of respondents did feel that these sites offer better deals. About one-half of respondents felt that online travel sites offer the best chance for the least expensive room, about twice the number who think the same thing about calling hotels directly or booking through hotel Web sites.
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