Value Prized over Brand Name

Value Prized over Brand Name: "Value Prized over Brand Name "

Just 2% of respondents indicated that brand was the crucial factor in their purchasing decision, far below quality (37%) and price (26%). A quality-price combination also proved to be crucial, as 68% of respondents felt "value" to be "very important," with 30% more feeling it to be "fairly important...

value is king — 71% of those polled believed it is more important these days than five years ago, while 29% disagreed.

From cheap airplane tickets to discounts on books, the Internet is a value magnet for people of all interests. Over one-half of survey respondents chose the Internet as offering the best value, with offline catalogs (32%) and bricks-and-mortar retail stores (16%) polling lower.
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