Active & TAs

travmedia.com: "Active Hotels And Visit Cambridge Delivering Over �2.2m Of Hotel Reservations Into Cambridge Per Annum 13 Jul 04

Active Hotels, Europe�s leading online hotel reservations provider has signed an agreement with Visit Cambridge, a city council funded organisation whose role is to maximise the benefits of tourism in one of the UK�s leading destinations.

This new partnership will provide an unrivalled accommodation booking service for anyone planning a trip to Cambridge and offer significant support to local enterprises that rely strongly on healthy tourism figures to sustain and enhance their business activities.

Nick Bolton, Head of Economic Development and Tourism, responsible for Visit Cambridge said: �The agreement with Active Hotels means that we can provide an excellent accommodation booking tool for our visitors and encourage more people to make the most of what Cambridge has to offer. One of Visit Cambridge�s main objectives is to convert day-to-stay visitors. Out of 4.6 million visitors per year, only 900,000 currently stay for a minimum of one night. Our goal is to promote more overnight stays by working closely with Active Hotels to provide an effective, user-friendly on-line booking service.�

Traditionally, tourism organisations have dealt with queries over the phone and provided an effective walk-in service. Today�s traveller is far more likely to look on the internet for an immediately accessible, convenient on-line service (preferable to holding on the phone or physically waiting in a queue). This new partnership focuses on improving the whole visitor experience, to bring it in line with customer expectations.

Visitors planning to visit Cambridge from home or abroad can now search and book online a wide variety of Cambridge properties, ranging from B"