Travelzoo Launches SuperSearch(TM) / July 2004

Link: Travelzoo - SuperSearch

Article; Travelzoo Launches SuperSearch(TM) / July 2004: "Travelzoo Launches SuperSearch(TM)
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New Intelligent Web Tool Allows Consumers to Search User-Recommended
Sites for Best Travel Deals
NEW YORK, July 12, 2004 - Travelzoo (Nasdaq: TZOO), a leading online travel media company, today announced that it is entering the cost-per-click search business with the launch of SuperSearch(TM), an innovative tool that allows consumers to search multiple travel Web sites, including low-cost carriers. Available at http://www.travelzoo.com/supersearch, the new tool provides the most relevant and high-quality information in less time and links consumers directly to the best airline and hotel deals on the Internet.
'With the addition of SuperSearch to our portfolio of products, Travelzoo will be a more complete and comprehensive provider of travel content because we can now service consumers who have concrete travel plans,' said Ralph Bartel, CEO of Travelzoo. 'We have become a trusted information source and SuperSearch is an important extension of that value.'
SuperSearch simply requires that users enter their search criteria only once and it returns the most relevant and recommended travel company Web sites. The results are based on feedback from thousands of users. Priority placement is based on cost-per-click rates. With every search, SuperSearch will become more intelligent by analyzing and incorporating user data, ensuring that the results will be valuable to the consumer and effective for advertisers.
The benefits of SuperSearch include:
Saves time -- Enter the information only once and the tool allows users to search multiple travel sites, resulting in fewer clicks
Saves money -- Find the best flight or hotel options through SuperSearch's recommended sites. Searches automatically "