eyefortravel.com - Travel Distribution News, Events and Analysis: "Lastminute.com, Thomas Cook, Avis, Thistle, TUI, NCP and OAG are among the most ambitious and creative companies taking an early lead in mobile through the use of SMS technology. Their customers now actively save quote or booking information, share travel information, itineraries and pictures with friends and colleagues, receive rich alerts about delays or special offers, and keep travel plans easily accessible, all on their mobiles...
In the midst of all this activity, travel companies are still plagued by a simple reality: prospects have little tangible loyalty to any one supplier. They find advantageous pricing everywhere, often leaving Web/WAP sites and call centres with lots of information, but with no inclination to return.
The result means losses for any company that has presented viable trip options but ends up losing the sale to someone else. They are compounded for those companies focused on expanding their role as multi-service providers, and who stand to lose revenues from a range of potential car, flight, and hotel bookings.
As the companies above prove, adding SMS-based services is simple to do, and provides significant business benefits. Their customers have come to appreciate the SMS services because it makes it easier for them to track and share trip information. For those delivering the services, SMS means increased sales, improved cost savings and increased customer loyalty.
For more information on these mobile travel services, and to see them firsthand, visit:
http://www.pocketthis.com/portfolio/index.html "
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