VisitBritain new dedicated luxury consumer magazine, So British

travmedia.com: "VisitBritain announces the launch of its new dedicated luxury consumer magazine, So British."

So British is the bedrock of VisitBritain’s unique £500,000 Good Living campaign in the USA. Direct mail, e-mail and online marketing, advertising in major newspapers and lifestyle magazines, and extensive media and PR activity positions Britain as a premier luxury destination enhanced by Britain’s unique culture and the stories and personalities of its people. Good Living taps into the rising popularity of occasion-based trips and ‘treat’ holidays, positioning Britain as a destination where visitors can ‘recharge their batteries’ and enrich mind, body and soul.

For further information, please contact:
Elliott Frisby, Senior Press Officer, VisitBritain on 020 8563 3035, mob: 07951 996241