Travel Daily News - New guide will help smaller tourism businesses get on the map
"VisitBritain has published a new marketing guide for British tourism businesses, to introduce the many different low-cost and �no cost� ways it can help them to reach potential British and international visitors."
Of course their success stories feature businesses that have profited by paying to feature in Visit Britain campaigns....
"VisitBritain spends over £50 million each year on promoting Britain to the rest of the world, and England within Britain. Its brochures, guides, marketing campaigns, press coverage and websites are seen by millions of potential visitors, and it works with hundreds of travel agents, tour operators and travel media around the world to help bring more people to Britain."
The article quotes the following "examples of the low cost and ‘no cost’ marketing opportunities that VisitBritain offers tourism businesses:
using e-tourism and e-newsletters to reach millions of ‘Britphiles’ in 31 key markets around the globe, with the help of VisitBritain’s distribution partners such as Wanadoo
reaching the global travel trade through a huge programme of agent sales guides, newsletters and missions
targeting thousands of international travel journalists with news from Britain
free marketing advice, market information, insights and research
production, print and distribution of promotional material, bespoke touring maps and guides, and access to over 25,000 quality images of Britain – all at exceptionally low rates
quality assessment schemes, including invaluable advice from qualified assessors
targeted marketing campaigns, costing from as little as £250 to enter"
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