Onlypunjab.com:
Announces the launch of Travelgrove.com travel meta search. Their analysis is that:
"Travel products that can be classified as commodities for instance, such as airline tickets as well as car rentals, will be in the hands of these travel meta searches. All other products that will require somewhat more information and are not readily compareable, will most likely remain in the hands of consolidators and the providers."
From which they conclude that "The successors will be companies that can control search times and more importantly, they will be able to present the search results in the best fashion (mainly vacations, cruises and hotels). Look out for smaller players to see more innovative ways to create customer loyalty...
and ask where the online travel market is heading:
"It will be interesting to see when the more conventional travel marketing companies will actually switch to the more user friendly model going away from the more profitable supersearch model and start focusing on usability again. One thing is certain, Yahoo bought FareChase and more similar acquisitions are going to follow suit."
Thursday, November 18, 2004
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