A must watch for reports of conference:
Event Overview
"CONSUMER REPORTS WEBWATCH: TRUST OR CONSEQUENCE: Why Credibility is The Killer App for Online Travel
Join Bill McGee, one of the most respected names in travel journalism, in a no-holds-barred presentation and open forum among industry leaders and consumer groups on insights and data you can't find anywhere else:
Exclusive preview of new WebWatch research on booking first- and business-class airfares
Future trends in online travel, the biggest market force on the Web
The impact of 'zillion-dollar' marketing competition among the 10 leading independent sites
Suppliers, such as hotel chains, 'buying back' their distribution systems and promising exclusive deals
Online marketing practices that are confusing at best, deceptive at worst
The latest on WebWatch�s joint research venture with European consumer groups in the U.K., France, the Netherlands, Belgium, Germany and Denmark
Cutting through the advertising haze to determine what really rings true at the online cash register
How five little Web site guidelines can make a big difference in consumer trust "
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