Netimperative - Most products "invisible" on retail sites: "03-11-2004 People searching on retail sites like Amazon, Argos, Tesco and Figleaves can't find almost 60% of products available, according to a new report...." which "recommends that the three different customer types- tracker, hunter or explorer- can be catered for with interactive product guides, advanced filtering options for search results and online customer service tools.
“Early-adopters of this research are likely to gain a competitive advantage in the online retail space and we look forward to publishing some real-world case studies in the 2005 version of this report,” Friedlein concluded.
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