Monday, November 29, 2004

Travel Update from Hitwise

The newsletter "category spotlight focuses on the Travel - Destinations & Accommodation category, which features travel/holiday accommodation and destinations including resorts, tourist locations, hotels. The data below is taken from Weekly rankings for the week ending November 20.


Local Competitiveness Index

> 70.2% of traffic to this category was directed at domestic sites.

Top 10 Upstream Categories

1. Computers and Internet 53.5%
2. Computers and Internet - Search Engines and Directories 49.6%
3. Travel 26.9%
4. Travel - Destinations and Accommodation 16.8%
5. Travel - Agencies 7.1%
6. News and Media 3.2%
7. Shopping and Classifieds 3.1%
8. Business and Finance 3.1%
9. Travel - Transport 2.7%
10. Entertainment 2.3%

Top 10 Downstream Categories

1. Travel 46.2%
2. Travel - Destinations and Accommodation 27.1%
3. Computers and Internet 18.8%
4. Computers and Internet - Search Engines and Directories 12.3%
5. Travel - Agencies 12.2%
6. Business and Finance 7.7%
7. Shopping and Classifieds 5.4%
8. Entertainment 4.2%
9. News and Media 3.8%
10. Travel - Transport 3.5%

The email also features Traffic Distribution a chart illustrating "the distribution of this category's traffic for the week among sites in various rank ranges." Email if you would like the chart forwarding...

No comments: