SideStep and IHG
"Travel Search Leader Drives Customer Acquisition, Brand Development for International Hotelier
In addition to featuring inventory from IHG's seven hotel brands within its search results, SideStep will now promote IHG in a multi-faceted marketing campaign, connecting consumers directly to the hotelier's Web site -- www.ichotelsgroup. com -- to book their travel...
marketing programs include:
-- Targeted advertising -- SideStep will feature in-product offers within its search results for select cities in which IHG operates
-- Featured specials -- SideStep will detail IHG brand hotels' best deals on the SideStep TravelFinds site ( http://travelfinds.sidestep. com ),
which showcases notable travel bargains
-- Email marketing -- SideStep will highlight IHG brand hotel promotions via TravelFinds Specials, SideStep's weekly email newsletter"
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