Travel Daily News
" International SPA Association- Study July 2004
The industry study is quantitative and it includes the key numbers- revenues, number of spas and visits." (USA although trends are of interest)
British Spa Study VisitBritain, the authority for tourism in Britain, has joined forces with the Spa Business Association to develop the first national survey to examine in detail all issues to do with spa staffing, facilities, treatments, customers and the quality of services offered.
The Spa Business Association, as the trade association for the UK & Irish Spa Industry, is working closely with VisitBritain with the long-term aim of establishing a national Quality Standard for the spa industry.
Suki Kalirai, Joint Chairman of the Spa Business Association said: “Until now, there has been very little concrete data about our industry which we can use to talk with authority to government, to the media, to our members and to investors in this industry."
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