Emarketer
Harris Interactive study states "28% of US adults planning leisure travel within the next 6 months will book their plans using a travel Web site... 22% of those making business trips in the next half-year will do so on travel sites as well, while 31% of those planning combined business/leisure trips say they will also turn to travel sites."
Apart from the perennial issue of price, consumers say they would be more loyal to travel sites if :
> They were designed better (18%)
> They were able to speak to a live agent (22%)
> They provided more travel options and more travel packages (14%)
The article also quotes a recent study by Keynote Systems which focused solely on business travelers which found:
> 48% of business travelers say loyalty programs are an important consideration when choosing where to book online
> 40% of business travelers start search at a particular travel site, with Expedia first, then Travelocity and Orbitz third
> 20% begin their online search directly at a supplier site
>over 35% say they go to multiple sites over the course of their planning and booking process
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