Monday, November 29, 2004

Online Travel Marketing and Selling

Emarketer Report

Covers:

> What are the growth prospects for the online travel market?
> What is causing the recent surge in hospitality revenues?
> How are companies using the Internet to effectively reach online travelers?
> Where should marketers concentrate their efforts?
> What types of marketing vehicles have shown the greatest success to date?
> Can the independent agent survive?
> How is consolidation impacting the segment?
> How low can the prices—and margins—go?

Extract covers hotels...
Price $695.00 | Date: Nov 04 | Pages: 19 | Charts: 39

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