ebookers plc at a glance ebookers announces `Click to talk` technology and interactive destination content for its customers TravelDailyNews

TravelDailyNews ebookers announces `Click to talk` technology and interactive destination content for its customers: "ebookers announces `Click to talk` technology and interactive destination content for its customers Monday, July 26, 2004 "

Click to talk ebookers has launched a toll-free click-to-talk facility on its UK website to give added customer support to its high value customers. ebookers` average UK transaction value is over GBP500 ($900).Yashish Dahiya, head of UK business ebookers plc commented: "With our customers spending such large sums of money on our long and mid haul products, this innovative free service is designed to maximise bookings by giving an extra layer of customer service and reassurance."

Interactive destination content In another technology development to increase online bookings ebookers has signed a contract with VRX Studios inc, a wholly owned subsidiary of VRX Worldwide Inc. to supply interactive destination content.

As part of the agreement, ebookers gains access to interactive destination content for key worldwide locations including industry-leading 360-degree virtual tours and interactive maps, enabling users to visually experience their proposed destination.

The new technology is currently being rolled out on ebooker`s UK website.


1. ebookers plc at a glance

Leading pan-European online travel company.
Specialising in high margin, high value, long and mid haul travel.
Umbrella brand ebookers.com, www.ebookers.com.
Other websites include www.travelbag.co.uk, www.bridgetheworld.com and www.mrjet.com
Full service including hotels, cars, flights, hotels, cruise, holidays, travel insurance.
Websites in 13 countries and 9 languages: France, UK, Ireland, Germany, Netherlands, Sweden, Denmark, Finland, Norway, Belgium, Austria, Spain, Switzerland.
900 European staff.
Head office in UK, offices in 9 other European countries
700 seat low cost India Business Process Outsourcing facility, New Delhi
High growth - 5 year CAGR of 147%
Total transaction value of goods sold:
2003-GBP521m; 2002-GBP274m; 2001-GBP180m; 2000-GBP102m; 1999-GBP15m.

Moved into profitability in 2003*
2003 annual adjusted profit* of GBP1.3m (vs 2002 - loss of GBP5.2m)
London Stock Exchange, UK (EBR) and Nasdaq, USA (EBKR).
Adjusted pre-tax profit is defined as profit on ordinary activities before taxation after adding back exceptional items, amortisation of goodwill, stock compensation expenses/ credits and National Insurance relating to share options payable if employees exercise their share options
2. Forward Looking Statements

Except for the historical information contained herein, the matters discussed in this news release are forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those in such forward looking statements. Potential risks and uncertainties include, without limitation, increased competition from airlines, our ability to identify, acquire and integrate companies across Europe, our ability to significantly increase our online revenues and sales volumes, including those of acquired non-internet companies including Travelbag Holdings Limited, to maintain and develop relationships with travel suppliers and strategic partners and to attract and retain customers, potential adverse changes in our gross mark up or in commission rates, unforeseen events affecting the travel industry such as international conflicts, terrorist activity or public health crises, a failure of our computer and communications systems, significant risks associated with transferring European business functions to our Indian Business Process Outsourcing facility and with servicing third party clients there, a decline in the supply of merchant airfares available to us, and adverse developments in U.K. or other European governmental regulation or electronic commerce. The foregoing list of important factors is not exhaustive. When relying on forward-looking statements, readers should carefully consider the foregoing factors and other uncertainties and events, as well as factors described in documents we file from time to time with regulatory authorities in the United Kingdom and the United States, including annual reports on Form 20-F filed with the US Securities and Exchange Commission. Any forward-looking statements speak only as of the date on which they are made and except as required by the rules of the UK Listing Authority, the London Stock Exchange and applicable law, we undertake no obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise.