SANTA CLARA, Calif., Aug 25, 2004 /PRNewswire via COMTEX/ -- SideStep, Inc. (www.sidestep.com), the traveler's search engine, today announced the launch of TravelFinds Spotlight, an email newsletter that promotes thematic, seasonal and destination-based travel offers.
TravelFinds Spotlight builds on the success of SideStep's TravelFinds Specials newsletter, which delivers time-sensitive flight, hotel, rental car, cruise and vacation offers to more than 1.3 million active travelers every week. With Spotlight, advertisers now have the opportunity to reach frequent travelers in newsletters focused on specific topics, such as ski vacations, fall getaways and Las Vegas escapes.
TravelFinds Spotlight will be offered as a bonus to existing subscribers to the Specials newsletter. As a result, Spotlight advertisers will benefit from both focus and reach.
Spotlight ad units are clickable text links, making it fast and easy for advertisers to create and test their messages. Spotlight's text ads drive consumers directly to advertisers' sites, immediately engaging buyers with featured brands. SideStep also provides Spotlight advertisers with regular reporting and works closely with them to maximize campaign ROI.
Charter Spotlight advertisers include travel leaders such as Marriott International, Kimpton Hotels Group, Aeromexico, The Venetian Resort Hotel Casino and Sol Melia Hotels and Resorts. "TravelFinds Spotlight will reach a large audience of active, adventurous travelers -- and that makes it a good match for Kimpton," said Jimmy Suh, Kimpton's vice president of Revenue Management and Distribution. "Whether consumers are looking for urban escapes to San Francisco or New York, a hiking trip to Aspen, or a ski vacation in Whistler, we offer stylish, distinctive hotel choices to suit a range of travel interests," Suh continued. "TravelFinds Spotlight gives us the opportunity to promote the right Kimpton properties to SideStep users intrigued by specific themes."
"The TravelFinds Spotlight newsletter represents a valuable addition to the set of marketing solutions we offer our travel partners," said Brent Stewart, SideStep's Director of Advertising Sales. "Spotlight provides advertisers with the ability to zero in on prospects with specific interests. The ROI for Spotlight advertisers promises to be excellent, and we are confident that demand for this new product will be strong."
For more information on advertising opportunities with SideStep, including screen shots, pricing, and creative specifications, see SideStep's online media kit at http://www.sidestep.com/mediakit .
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