Dollars and Sense: Travelers Selective When Choosing Hotels; Hotels.com Survey Reveals Accommodation Preferences and Booking Concerns:
"Quality and price reign supreme for consumers who book hotel reservations online. According to a new Hotels.com survey, consumers are getting savvier in their hotel selection process relying on more than just price for their buying decisions.
Overall, the Hotels.com survey found that more than 67 percent of people feel more confident about booking hotels online when they see a photo of the property; the most important amenity for 64 percent of respondents is complimentary breakfast and 72 percent prefer a traditional hotel room when traveling "
When asked what concerns them most about making a hotel reservation online, more than half indicated that the hotel they book is in the right location and that the website description about the hotels is accurate.
In order to address each of the booking preferences, Hotels.com gives customers the ability to search for a hotel by price, location and/or amenities ensuring that customers are able to find the right hotel for their trip.
"This survey validates a growing trend that consumers want more than just a good price but are looking for those value-added savings that can help them to make their buying decisions easily and confidently," said Cheryl Rosner, president of Hotels.com. "Hotels.com is the only travel site today offering such a variety of additional benefits with bookings such as complimentary breakfasts, roadside assistance, gas rebates, entertainment coupons and even free steaks." **
About Hotels.com
Hotels.com is a leading provider of lodging worldwide, providing service through its own websites (including http://www.hotels.com and others), thousands of affiliated websites, and its toll-free call centers (1-800-2-HOTELS). Hotels.com provides accommodations to travelers at over 12,000 properties in more than 400 markets in North America, Europe, the Caribbean and Asia. The company offers a one-stop shopping source for hotel pricing, amenities and availability, and also specializes in providing travelers with accommodations for sold-out periods. Hotels.com is an operating business of IAC/InterActiveCorp (IACI). CST: 2059975-40.
FOR FURTHER INFORMATION:
Nicole Hockin
Hotels.com
469-335-1595
nhockin@hotels.com
Helpful Hints for Hotels to Target Online Travelers: "PhoCusWright reports 60% of online travelers had purchased hotel room reservations online in 2003, a rise from 51% in 2000 and just 39% in 1999. "
PhoCusWright reports 60% of online travelers had purchased hotel room reservations online in 2003, a rise from 51% in 2000 and just 39% in 1999.
Visit link for chart showing most frequently purchased items..roughly
Airline tickets 92%
Hotel rooms 60%
Car rental 44%
Air, car & hotel together 24%
Holiday & tour packages 19%
Cruises 8% 919 2002)
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