VisitBritain defends website - 05-Aug-04.: "VisitBritain has launched a series of marketing campaigns for the autumn to promote England, and says its website has now overcome its �teething problems�.
Comment by Ken Male, destination management consultant:
There have been a number of voices raised in concern regarding the current state of the visitengland.com website, which has had problems both of content and navigation.
When asked about the site, Michael Bedingfield, England marketing director, said: 'As you would expect with the development of any website, we did experience some teething problems. These are currently being resolved. And to coincide with the launch of our next enjoyEngland campaign in September, the visitengland.com site will not only be much richer in content but will also have a fresh look, reflecting the stunning imagery of our print campaigns.'"
Thursday, August 05, 2004
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