Company Expects Improved Revenues and Margins on Packages
Orbitz (ORBZ), the site that makes it easy to find more travel deals, has completed the full implementation of its dynamic packaging engine. As a result, Orbitz expects to improve packaging revenues and packaging margins per transaction while offering travelers new opportunities to save by booking flights, hotels or rental cars together in a single transaction.
The company's dynamic packaging engine now integrates package-only travel offerings, such as specially negotiated OrbitzSaver(TM) discount merchant hotel rates, special package airfares, web-only airfares and package-only rental car rates. By transitioning from a third-party service in most markets, Orbitz can better tailor its package offerings, pricing and merchandising to consumer demand. Orbitz' packaging engine now displays up to twice as many air itineraries and three times as many hotels as part of its vacation packages than were previously displayed on the search matrix. The company is able to offer more flexible last-minute travel capabilities, as well. Users can book travel packages up to eight hours before the scheduled departure time.
"Orbitz continues to expand the convenience, choice and savings we offer vacationers," said John Samuel, Orbitz' executive vice president of consumer travel. "For example, earlier this summer Orbitz.com became the first travel site to display multiple hotel and car options on a single screen with estimated total pricing that includes all rental taxes and fees. In fact, vacation travel packages have become one of Orbitz' fastest-growing categories."
Orbitz is a leading online travel company that enables travelers to search for and purchase a broad array of travel products, including airline tickets, lodging, rental cars, cruises and vacation packages. Since launching its website to the general public in June 2001, Orbitz has become the third largest online travel site based on gross travel bookings. Orbitz, Inc. became a publicly traded company on Dec. 17, 2003, when its shares were listed on the Nasdaq National Market under the ticker symbol ORBZ. For more information on the company, visit http://www.orbitz.com .
Friday, August 27, 2004
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