travmedia.com: "Significant changes to the ownership, governance and strategic direction of the EnglandNet project were announced by VisitBritain chief executive, Tom Wright...
Within the new structure, EnglandNet can be fully focused on developing interoperability, delivering rich and inspirational content to consumer websites, displaying booking availability and passing potential customers on to the industry to take bookings.
EnglandNet will continue as a distinct, priority project and a Programme Board will be established comprising representatives from VisitBritain, RDAs, regional delivery partners and the industry, and chaired by John Govett, who also sits on the England Marketing Advisory Board. The Programme Board will work on future strategy including opportunities for additional marketing support and how these are funded.
As is already the case, EnglandNet will not be an agent of sale, consolidator or operator. In addition, VisitBritain and the RDAs have agreed that VisitBritain will not provide transactional capabilities as a service to the industry. Those elements of the industry who desire a transactional model can source these from the private sector in order to make product bookable through the growing number of distribution deals that VisitBritain will facilitate."
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