Reuters.co.uk
"Nearly one in four Americans, or 68 million Web surfers, used online travel sites in November, up 13 percent from a year earlier, Nielsen//NetRatings says.The market research company said on Thursday 23 percent of Americans and 46 percent of all active Web surfers visited a travel site during the month.
Online consumers spent $919 million (470.5 million pounds) on travel during November, up 11 percent from the $828 million spent a year earlier, according to the Holiday eSpending Report by Goldman Sachs, Harris Interactive and Nielsen//NetRatings.
In November, MapQuest, part of Time Warner, ranked No. 1 in online travel destinations with 31 million unique visitors, while Expedia, owned by IAC/InterActiveCorp, followed with 14 million visitors, the market research showed. Travelocity, owned by Sabre Holdings, drew 11 million online surfers, while Orbitz, a unit of Cendant, and Southwest Airlines rounded out the top five online travel destinations with 11 million and 7 million unique visitors, respectively."
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