:: Travel Weekly ::
"Sandals Resorts launched a multimillion-dollar rebranding initiative designed to redefine the firms all-inclusive position in a crowded marketplace...
Campaign components include:
New advertising, billboards and collateral materials that include a 192-page brochure.
Newly branded Red Lane Spas that offer special treatments, including couples’ massages en suite or on the beach.
The launch of the Butler Service next month in the top-suite category at Sandals and Beaches resorts."
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