Monday, December 06, 2004

More on travel search engines...market share pros and cons

The Daytona Beach News-Journal

According to Hitwise mid-November 2004:

The top six travel search engines held a combined 0.42 percent share of all traffic to online travel sites
Expedia, Travelocity and Orbitz held a combined 16 percent share of online travel traffic

SideStep disputes the Hitwise data as it underestimates the usage of its travel search engine because its users must download software to their computer desktop to find airfares

The article outlines the online travel industry "Expedia, Travelocity and Orbitz have helped change the way people book travel by deploying sophisticated travel reservation systems that quote prices from most major airlines, hotels and rental car providers."

Phil Carpenter, SideStep's vice president of corporate marketing challenges "The online agencies really represented 'Travel 1.0' because they democratized the process of booking travel and made it available to all of us...The next generation is represented by the travel search engines. We're 'Travel 2.0.' "

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