Local search

iMediaConnection: Stay www.Here

Richard Zwicky, Metamend Software reckons that: "The hospitality industry will be affected faster and more strongly than any other industry by the increasing adoption of local search by Internet users."

Like B Francisco he sees the death of yellow pages as "Consumers no longer just use the search engines for research; they expect to find relevant, local, information about their community."

Zwicky concludes optimistically that "Optimizing your Web site's content to ensure local attention will not minimize the opportunities your business receives from regular, Internet-wide search engine traffic. Instead, it will supplement existing traffic with increased highly localized traffic, which will likely result in people just walking into your business without ever mentioning that they found your business online."

Great for bricks and mortar properties but not web only agencies.