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A a new report by The Kelsey Group underlines the importance of enabling user reviews: "Including reviews in business listings are also a good way to build consumer loyalty--provided the publishers don't attempt to manipulate consumer discussions..."Word of mouth is also the most effective source of leads for local businesses," Sterling ( editor and program director of The Kelsey Group) added. Including reviews in business listings are also a good way to build consumer loyalty--provided the publishers don't attempt to manipulate consumer discussions, said Sterling"
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