eyefortravel.com - Travel Distribution News, Events and Analysis reports: "Matthew Garrahan and Amy Yee, Financial Times Reporters, explain that Europe has now become the battle ground for US online travel operators looking for growth opportunities. “This is because online penetration in Europe is barely 10% compared with 30% in the US. Acquisition has become the preferred route for US operators trying to break into Europe because the continent is such a diverse market.”
European online travel is dominated by Expedia UK, Lastminute.com and ebookers. Expedia is apparently in the lead, but this position is expected to be challenged by Cendant's ebookers purchase."
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