BTN Online
"JetBlue Airways as of Jan. 1 no longer will make its content available in the Sabre global distribution system. Both parties today confirmed the decision, which would make the low-cost carrier's distribution completely dependent on online channels. "
"Five years ago, we were not convinced the entire market was ready for just dot-com and online distribution," director of sales Courtney-Wilds said, "and all along we maintained our presence in Sabre to keep our toe in the corporate market. Now, we don't need to be widely available in Sabre. Everyone is realizing that there will never be one single channel where you can reach every supplier."
"JetBlue's content will be available strictly through a variety of direct channels including its Web site-which handles nearly 80 percent of all bookings and now links to the CompanyBlue corporate portal-and corporate online booking tools such as KDS and Outtask's Cliqbook. The airline also is available through travel agencies that use such content aggregators as AgentWare (BTN, Oct. 7, 2002) and BookingBuilder (BTN, Oct. 18). Expedia Corporate Travel also offers JetBlue content."
Will other Airlines follow this tactic?
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